Notes on getting patients found, chosen & booked.
Practical articles for medical practices on SEO, AEO & GEO, advertising and patient follow-up.
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AEO & GEOSeptember 2, 2026
Your SaaS Is Being Recommended by AI — But Is It Being Recommended to Your Customers?
Traditional SEO gets you into search results. AI-powered discovery is changing the game by deciding which SaaS companies make the shortlist. Learn the 7 strategies that can help your SaaS become easier for AI systems to understand, trust, and recommend.
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Follow-up & bookingsAugust 13, 2026
The Fully-Booked Business
Most owners think slow bookings mean they need more marketing. Usually they don't. A guide and ten-question self-assessment for med spas, clinics, salons and wellness businesses — covering marketing, operations and branding, and the gaps where interested people quietly disappear.
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Medical SEOAugust 13, 2026
SEO Isn't Dead — But Your SaaS SEO Playbook Probably Is
Traditional SaaS SEO gets you ranked. AI SEO gets you recommended. Here's the 2026 playbook for winning both Google rankings and AI citations.
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InsightsAugust 12, 2026
I Used Claude to Turn a Messy Spreadsheet Into a Useful Dashboard
A step-by-step story of cleaning chaotic data and building something my team actually uses — from mismatched date formats and duplicate rows to a live dashboard that answers the questions we kept asking in meetings.
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InsightsAugust 10, 2026
One Prompt, One Studio: How HyperFrames + Claude Turn Anyone Into a Video Editor
HyperFrames pairs with Claude Code to replace the editing timeline with plain-English prompts. Here's how the open-source tool works, and what it means for SMEs producing video on a budget.
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AEO & GEOAugust 10, 2026
SEO Is No Longer Enough: A Beginner's Guide to AEO and GEO in the Age of AI Search
Learn how SEO, AEO, and GEO work together to help your business appear in Google, AI Overviews, ChatGPT, Gemini, and other AI search tools.
Read article →Follow-up & bookingsAugust 7, 2026
How Businesses Are Losing Money Without Realizing It: The Hidden Cost of Slow Lead Response
Businesses can spend thousands of dollars on advertising and generate plenty of leads—yet still lose potential customers because they respond too slowly and lack visibility across their sales and marketing systems. Learn how faster lead response and centralized business visibility can help reduce wasted spending and improve growth.
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InsightsJuly 29, 2026
Stop Chasing AI Trends: How to Implement AI That Actually Grows Your Business
Most businesses are asking the wrong question about AI. Instead of chasing the latest AI trends, learn how to identify the automations that create measurable ROI, improve team productivity, and help your business grow.
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AEO & GEOJuly 27, 2026
SEO Is No Longer Enough: A Beginner's Guide to AEO and GEO in the Age of AI Search
Learn how SEO, AEO, and GEO work together to help your business appear in Google, AI Overviews, ChatGPT, Gemini, and other AI search tools.
Read article →InsightsJuly 6, 2026
Why SMEs Need Digital Transformation to Stay Competitive
Small and medium-sized enterprises are the backbone of every growing economy. But staying competitive in a digital-first market now means adopting automation, AI, and data-driven systems.
Read article →The only article on this topic so far is the featured one above.
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